Earlier this month, I was lucky enough to shoot Cannings Free Range Butcher’s simply beautiful free range raw meat range for their website upgrade. It was such a fun experience, and working with the gorgeous, fresh cuts of meat was like creating artwork. Founder, Sam, was there with me for the two days we slogged through over 100 products, freshly cutting each piece of meat for me to perfectly show its character. We shot this entire set in his Kew store here in Melbourne, which boasts some pretty stunning North facing windows.
As you all know, I am very fond of shooting feminine looking recipes, like cakes, with flowers and powdered sugar, but this was a real chance for me to bring out the dark masculine side of the photography I love to shoot also. I haven’t worked with a lot of raw meat before, so I was super stoked to be able to work with produce of this calibre, and with a butcher who truly cares about animal welfare and ethics.
One thing that I really love about food photography is highlighting the beauty of real food, so creating beautiful raw meat photography was just so easy with this job. These cuts of meat are real, there was no tricks needed to make them photo ready. Just a killer background and a few props is all you need to bring the story to life, and focus on the shape and colour of the meat.
This shoot will be hard to top and I am so pleased to have this work in my portfolio. Here are a few of my favourite shots from the day, mixed in with some shots of the props that I used.
I’m still undecided which is my favourite, however the contenders are the aged wagyu, or the butterfly chicken!