Just before I packed my bags to head off to Canada to get married, I did some client work for Fuel Shack, a burger joint in Malaysia, for their new gourmet Wagyu Burger. As this shoot was a commercial shoot for their menu board, I had to match their existing look, feel and lighting so as to not be starkly different from their existing products. It was a rare occasion where I had to execute a shoot with solely artificial lighting, (as I prefer the beauty of natural light).
I often like to show clients what I would come up with if I was given total creative control, so the following day with some of the left over ingredients, I had a little play around with some of my wooden backgrounds, a few props and natural light. I must say that I don’t often play with burgers, but I had serious fun with this project. I even had to tweak my photoshopping skills to make that burger bun perfect, as it was for commercial use. I spent quite a few hours getting the buns right, and I tell you – Matt and I were seriously craving burgers for days. I don’t often get cravings from working on my images, but these totally got me.
This has been edited with a VSCO filter, Agfa Vista 100-.